TY  - BOOK
AU  - Chishti, Zarrar 
TI  - Gamification marketing for dummies
SN  - 9789354245763
U1  - 658.872 
PY  - 2021///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Gamification
KW  - Internet marketing
N2  - Description
Nothing drives interest from customers more than giving them the chance to win. From old school sweepstakes and stamp collecting games to modern mobile loyalty programs or branded game apps, gamification helps connect you to your customers in a way they invite into their lives. This book helps you add the effective but challenging aspects of gamification to your marketing strategy. No matter what your digital proficiency, Intelligent Marketing with Gamification For Dummies will guide both veteran and inexperienced marketers through the maze of planning and executing a gamification strategy
ER  -