TY  - BOOK
AU  - Bullock, Chester
AU  - Pollard, Mark
TI  - Salesforce marketing cloud for dummies
SN  - 9788126572656
U1  - 658.872 
PY  - 2018///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Internet marketing
KW  - Salesforce (Online service)
KW  - Marketing--Management--Data processing
KW  - Customer relations--Management--Data processing
KW  - Marketing
KW  - Cloud computing
N2  - Description
Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey
ER  -