Paz, Jon

Salesforce service cloud for dummies - New Delhi Wiley India Pvt. Ltd. 2015 - xii, 364 p.

Description
Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.

9788126555383


Cloud computing
Customer services
Salesforce (Online service)
Customer relations--Management--Data processing

658.812 / PAZ