TY - BOOK AU - Singh, Shiv AU - Diamond, Stephanie TI - Social media marketing for dummies SN - 9789388991186 U1 - 658.872 PY - 2020/// CY - New Delhi PB - Wiley India Pvt. Ltd. KW - Internet marketing KW - Consumer behavior KW - Online social networks KW - Social media--Economic aspects N2 - Description Social Media Marketing For Dummies, 4th Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition brings the existing content up to date for 2019 and adds new content as well. ER -