TY  - BOOK
AU  - Collins, James
AU  - Porras, Jerry I.
TI  - Built to last: successful habits of visionary companies
SN  - 9781844135844
U1  - 658 
PY  - 2005///
CY  - London
PB  - Random House Business Books
KW  - Success in business
KW  - Entrepreneurship
KW  - Industrial management
KW  - Business enterprises
N2  - Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond
ER  -