International business
- Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
- xxv, 415 p.
Table of content
Module 1 The Challenging Context of International Business Module 2 International Trade and Investment Module 3 Sociocultural Forces Module 4 Sustainability and Natural Resources Module 5 Political Forces That Affect Global Trade Module 6 Intellectual Property Rights and Other Legal Forces Module 7 Economic and Socioeconomic Forces Module 8 The International Monetary System and Financial Forces Module 9 International Competitive Strategy Module 10 Organizational Design and Control Module 11 Global Leadership Issues and Practices Module 12 International Markets: Assessment and Entry Modes Module 13 Marketing Internationally Module 14 Managing Human Resources in an International Context Module 15 International Accounting and Financial Management
OVERVIEW International Business is a unique book that makes the subject of international business more accessible to students. It aims to make teaching and learning experience more personal in order to allow all students to become informed global citizens with a global mind-set. It offers answers to questions about business in different cultures, the continued growth and effect of the Internet on international business, how one can succeed in this global world, and many more. The text has been divided into 15 modules, each one of them supported with several student-focused examples, figures, maps, and some exclusive features. With a mix of such rich pedagogical features, it offers a truly global view of business.