TY  - BOOK
AU  - Geringer, J. Michael
AU  - McNett, Jeanne M.
AU  - Minor, Michael S.
AU  - Ball, Donald A.
TI  - International business
SN  - 9789390113378
U1  - 658.049 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - International business enterprises
N1  - Table of content

Module 1 The Challenging Context of International Business 
Module 2 International Trade and Investment 
Module 3 Sociocultural Forces 
Module 4 Sustainability and Natural Resources 
Module 5 Political Forces That Affect Global Trade 
Module 6 Intellectual Property Rights and Other Legal Forces
Module 7 Economic and Socioeconomic Forces 
Module 8 The International Monetary System and Financial Forces 
Module 9 International Competitive Strategy
Module 10 Organizational Design and Control 
Module 11 Global Leadership Issues and Practices
Module 12 International Markets: Assessment and Entry Modes
Module 13 Marketing Internationally 
Module 14 Managing Human Resources in an International Context 
Module 15 International Accounting and Financial Management
N2  - OVERVIEW
International Business is a unique book that makes the subject of international business more accessible to students. It aims to make teaching and learning experience more personal in order to allow all students to become informed global citizens with a global mind-set. It offers answers to questions about business in different cultures, the continued growth and effect of the Internet on international business, how one can succeed in this global world, and many more. The text has been divided into 15 modules, each one of them supported with several student-focused examples, figures, maps, and some exclusive features. With a mix of such rich pedagogical features, it offers a truly global view of business.
ER  -