TY  - BOOK
AU  - Thomas, Christopher R.
AU  - Maurice, S. Charles
TI  - Managerial economics: foundations of business analysis and strategy
SN  - 9789389949995
U1  - 330 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Managerial economics
N1  - Table of content

CHAPTER 1 Managers, Profits, and Markets 
CHAPTER 2 Demand, Supply, and Market
CHAPTER 3 Marginal Analysis for Optimal Decisions 
CHAPTER 4 Basic Estimation Techniques 
CHAPTER 5 Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
CHAPTER 6 Elasticity and Demand 
CHAPTER 7 Demand Estimation and Forecasting
Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8 Production and Cost in the Short Run 
CHAPTER 9 Production and Cost in the Long Run 
CHAPTER 10 Production and Cost Estimation
Online Appendix 3: Linear Programming
CHAPTER 11 Managerial Decisions in Competitive Markets
CHAPTER 12 Managerial Decisions for Firms with Market Power 
CHAPTER 13 Strategic Decision Making in Oligopoly Markets 
CHAPTER 14 Advanced Pricing Techniques 
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15 Decisions Under Risk and Uncertainty 
CHAPTER 16 Government Regulation of Business
N2  - OVERVIEW
This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning
ER  -