TY  - BOOK
AU  - David, Fred R.
AU  - David, Forest R.
TI  - Strategic management concepts: a competitive advantage approach
SN  - 9789353062835
U1  - 658.4012 
PY  - 2022///
CY  - New Delhi
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Strategic management
N1  - Table of Content
"Part 1 Overview of Strategic Management
Chapter 1 T he Nature of Strategic Management
Part 2 Strategy Formulation
Chapter 2 The Business Vision and Mission
Chapter 3 The External Assessment
Chapter 4 The Internal Assessment
Chapter 5 Strategies in Action
Chapter 6 Strategy Analysis and Choice
Part 3 Strategy Implementation
Chapter 7 Implementing Strategies: Management, Operations, and Human Resource Issues
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4 Strategy Evaluation
Chapter 9 Strategy Review, Evaluation, and Control
Part 5 Key Strategic-Management Topics
Chapter 10 Business Ethics, Social Responsibility, and Environmental Sustainability
Chapter 11 Global and International Issues
Part 6 Strategic-Management Case Analysis
N2  - Strategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn "how to do strategic planning," rather than simply memorize seminal theories in strategy. This book will provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan that can lead to sustainable competitive advantages for any type of business.

Learners using this text follow an integrative model that appears in every chapter as they progress with the book. They learn how to construct strategic-planning matrices, such as the Strengths, Weaknesses, Opportunities, and Threats (SWOT) and the Boston Consulting Group (BCG) matrices. Readers will also learn how to perform strategic-planning analyses, such as earnings-per-share/earnings-before-interest-and-taxes (EPS/EBIT) and Corporate Valuation. The focus throughout this text is on "learning by doing
ER  -