TY  - BOOK
AU  - Aswathappa, K.
TI  - International business
SN  - 9789390113286
U1  - 338.88 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - International business enterprises
N1  - Table of content

Part 1
1. Nature of International Business 
2. Multinational Corporations 
3. Global trade and its theories
4. Foreign Direct Investment 


Part 2
5. Political and Legal Environment
6. Cultural Environment 
7. Managing Across Cultures 
8. Negotiating Across Cultures
9. technological Environment 
10. Economic Environment 


Part 3
11. International Strategic Management 
12. International Organisational Structure
13. International Strategic Alliances
14. Integration Between Countries 
15. Institutional Support to International Business
16. World trade Organisation


Part 4
17. Nature of International Operations Management 
18. International Marketing Management
19. International Financial Management
20. Financing Foreign Trade
21. International Accounting
22. International Human Resource Management


Part 5
23. Future of International Business
24. e-Business
25. International Business Risks Management
N2  - OVERVIEW
This book covers the entire gamut of international business by exploring the theoretical foundations of the subject and interspersing the text with cases. It provides the latest developments in the subject with an application-based approach and a wide variety of pedagogical features. This book would not only be of immense help to management students but working professionals would also find it quite useful.


KEY FEATURES
• A new chapter on International Business Risks Management
• Inclusion of new topics like Silk Road, The Elephant Curve, Cartel Fines, Brexit, Disruptive Technology, Crowd Sourcing, Artificial intelligence (AI), etc.
• Exhaustive and updated coverage of the subject
• Updated qualitative and quantitative data
• Each chapter comprising opening and closing cases, exhibits, review questions,
• discussion questions, and references

ER  -