Concepts in strategic management and business policy: globalization, innovation and sustainability
- 15th
- New Delhi Pearson India Education Services Pvt. Ltd. 2022
- xxx, 388 p.
Table of content
Part ONE Introduction to Strategic Management and Business Policy
Chapter 1 Basic Concepts of Strategic Management
Chapter 2 Corporate Governance
Chapter 3 Social Responsibility and Ethics in Strategic Management
Part TWO Scanning the Environment
Chapter 4 Environmental Scanning and Industry Analysis
Chapter 5 Organizational Analysis and Competitive Advantage
Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice
Part FOUR Strategy Implementation and Control
Chapter 9 Strategy Implementation: Global Strategy
Chapter 10 Strategy Implementation: Organizing and Structure
Chapter 11 Strategy Implementation: Staffing and Directing
Chapter 12 Evaluation and Control
Part FIVE Introduction to Case Analysis
Chapter 13 Suggestions for Case Analysis
Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes—globalization, innovation, and sustainability— which was introduced in the previous edition. In the current order of things around the world, these three strategic issues comprise the cornerstone all organizations must build upon to push their businesses forward. In addition to this, the authors have taken a class-tested approach to strategy with new focus on environmental sustainability. This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs.