TY  - BOOK
AU  - Wheelen, Thomas L.
AU  - Hunger, J. David
AU  - Hoffman, Alan N.
AU  - Bamford, Charles E.
TI  - Concepts in strategic management and business policy: globalization, innovation and sustainability
SN  - 9789352861897
U1  - 658.4012 
PY  - 2022///
CY  - New Delhi
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Strategic management
N1  - Table of content

Part ONE Introduction to Strategic Management and Business Policy


Chapter 1 Basic Concepts of Strategic Management


Chapter 2 Corporate Governance


Chapter 3 Social Responsibility and Ethics in Strategic Management



Part TWO Scanning the Environment


Chapter 4 Environmental Scanning and Industry Analysis


Chapter 5 Organizational Analysis and Competitive Advantage



Part THREE Strategy Formulation


Chapter 6 Strategy Formulation: Business Strategy


Chapter 7 Strategy Formulation: Corporate Strategy


Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice



Part FOUR Strategy Implementation and Control


Chapter 9 Strategy Implementation: Global Strategy


Chapter 10 Strategy Implementation: Organizing and Structure


Chapter 11 Strategy Implementation: Staffing and Directing


Chapter 12 Evaluation and Control



Part FIVE Introduction to Case Analysis


Chapter 13 Suggestions for Case Analysis
N2  - Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes—globalization, innovation, and sustainability— which was introduced in the previous edition. In the current order of things around the world, these three strategic issues comprise the cornerstone all organizations must build upon to push their businesses forward.
In addition to this, the authors have taken a class-tested approach to strategy with new focus on environmental sustainability. This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs
ER  -