TY  - BOOK
AU  - Besanko, David
AU  - Dranove, David
TI  - Economics of strategy
SN  - 9788126540716
U1  - 330 
PY  - 2019///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Strategic planning -- Economic aspects
N1  - Table of content

Part One: Firm Boundaries

• The Power of Principles: An Historical Perspective

• The Horizontal Boundaries of the Firm

• The Vertical Boundaries of the Firm

• Integration and Its Alternatives

 

Part Two: Market and Competitive Analysis

 

• Competitors and Competition

• Entry and Exit

• Dynamics: Competing Across Time

• Industry Analysis

 

Part Three: Strategic Position and Dynamics

 

• Strategic Positioning for Competitive Advantage

• Information and Value Creation

• Sustaining Competitive Advantage

 

Part Four: Strategic Position and Dynamics

 

• Performance Measurement and Incentives

• Strategy and Structure

• Environment, Power, and Culture
N2  - Description
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy.  By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm
ER  -