TY  - BOOK
AU  - Bhandari, Arvind 
AU  - Bhandari, Trupti 
TI  - Pragmarketism: pragmatic marketing insights for winning Indian consumers
SN  - 9789353577339
U1  - 658.812 
PY  - 2020///
CY  - Noida
PB  - HarperCollins
KW  - Marketing--Management
KW  - Relationship marketing
N2  - Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?

In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. Pragmarketism is a whole new marketing approach, combining Indianism, pragmatism and digitalism
ER  -