TY  - BOOK
AU  - Bhat, Harish
TI  - Tatalog: eight modern stories from a timeless institution
SN  - 9780143423348
U1  - 338.70954 
PY  - 2012///
CY  - Haryana
PB  - Penguin Random House India Pvt. Ltd.
KW  - Tata Group
KW  - Business enterprises
N2  - From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for
ER  -