TY  - BOOK
AU  - Graves, Philip 
TI  - Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping
SN  - 9781857885767
U1  - 658.834 
PY  - 2013///
CY  - London
PB  - Nicholas Brealey Publishing
KW  - Consumer behavior
KW  - Marketing research
KW  - Consumers--Research
KW  - Shopping--Psychological aspects
N2  - The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees
ER  -