TY  - BOOK
AU  - McCarthy, Barry
TI  - Small business revolution: how owners and entrepreneurs can succeed
SN  - 9781119802648
U1  - 658.022 
PY  - 2022///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Small business--Finance
KW  - Small business--Growth
KW  - Small business--Management
N1  - TABLE OF CONTENTS
Chapter 1 The Small Business: You are a Very Big Part of America 01

Chapter 2 Why? Tough Questions, Tough Decisions 13

Chapter 3 Crucial Numbers 29

Chapter 4 Concentric Circles 49

Chapter 5 Getting Visible 65

Chapter 6 Bringing in Business 87

Chapter 7 The Craft of Persuasion 101

Chapter 8 Relationships 123

Chapter 9 Vulnerabilities 139

Chapter 10 The Power of Email 147

Chapter 11 The Right Way to Use Social Media 161

Chapter 12 Power Tools 175

Chapter 13 Your Team 191

Chapter 14 Eyes Wide Open 201

Epilogue: When to Abandon the Dream? 207

Notes 213

Acknowledgments 217

About the Author 221

Index 223
N2  - In Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. 

Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: 

How to get your costs in line when your expenses have changed 
Mastering new tools to manage payments and payroll, including contactless and remote payments 
Maintaining relationships with your existing customers while reaching out to new ones 
How to manage cash and, how to retain employees through lean times, and more 
Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges
ER  -