TY  - BOOK
AU  - Connor, Todd
TI  - Third shift entrepreneur: keep your day job, build your dream job
SN  - 9781119708360
U1  - 658.11 
PY  - 2021///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - New business enterprises
KW  - Strategic planning
KW  - Career development
N1  - TABLE OF CONTENTS
Acknowledgments vii

Foreword ix

Introduction xi

Chapter 1 Rise and Grind 1

Chapter 2 The Energy You’re Putting Out 7

Chapter 3 If I’m Honest with Myself. . . 15

Chapter 4 . . .Third Shift Entrepreneurs 23

Chapter 5 Real World Education 35

Chapter 6 Breaking Patterns 52

Chapter 7 Taking Stock 61

Chapter 8 Getting Paid to Learn 67

Chapter 9 Building an Audience 88

Chapter 10 Inviting People into the Process 104

Chapter 11 Monopoly Advantages 120

Chapter 12 Brave Conversations 124

Chapter 13 Calculating Your Return on Initiative (ROI) 131

Chapter 14 If I Build It. . . 137

Chapter 15 Assigning Your Own Homework 148

Chapter 16 Giving It a Name 163

Chapter 17 Staying Close to Your Customers 168

Chapter 18 You Can’t Do It Alone 178

Chapter 19 Finding Co-Authors 184

Chapter 20 Small Wins 193

Chapter 21 Big Wins 197

About the Author 209
ER  -