TY  - BOOK
AU  - Close, Angeline G.
TI  - Online consumer behavior: theory and research in social media, advertising, and e-tail
SN  - 9781138107557
U1  - 381.142 
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Consumer behavior
KW  - Internet marketing
N2  - Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior
ER  -