TY  - BOOK
AU  - Eriksson, Paivi
TI  - Qualitative methods in business research
SN  - 9781446273395
U1  - 650.072 
PY  - 2016///
CY  - London
PB  - Sage Publications Ltd.
KW  - Qualitative research
N2  - This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

Explores the challenges of working with qualitative data
Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:

The role of digital tools and social media, and how you can use them for data collection
3 new chapters on qualitative content analysis, visual research and publishing research
ER  -