TY  - BOOK
AU  - Bharat-Ram, Vinay
TI  - From the brink of bankruptcy: the DCM story: the story of the growth and struggle for survival of a corporation born in the nineteenth century
SN  - 9780670081073
U1  - 306.85088677 
PY  - 2011///
CY  - Haryana
PB  - Penguin Random House India Pvt. Ltd.
KW  - India
KW  - Delhi Cloth and General Mills
KW  - Business enterprises
KW  - Corporations
N2  - Vinay Bharat-Ram has for long had a ringside seat in matters concerning Indian industry. Grandson of the legendary Lala Shri Ram, he grew up in one of Delhi's oldest business families. Today, he heads the DCM Group. In From the Brink of Bankruptcy, Bharat-Ram recalls the charismatic Shri Ram, the beneficial influence of his parents, his privileged upbringing, the umpteen challenges DCM faced over the years: labour unrest, the insufferable Emergency years, Swraj Paul's hostile takeover bid, a drop in the company's share prices and huge debts. Having overcome most obstacles, a resurgent DCM group is now active in fields like software, engineering, textiles and real estate. Bharat-Ram writes about other facets of his life, like his love of classical music and abiding interest in economics. Distinguished personalities among them, the economist Amartya Sen, musicians such as Baba Allauddin Khan, Ali Akbar Khan, Ravi Shankar and George Harrison, and politicians such as Rajiv Gandhi, Narasimha Rao and Manmohan Singh make cameo appearances in the book. In telling the story of his remarkable life, Bharat-Ram also manages to give fascinating insights into how big businesses survive, how family conflicts are resolved, and how luck plays a part in the achievement of corporate objectives
ER  -