TY  - BOOK
AU  - Lotto, Beau 
TI  - Deviate: : the creative power of transforming your perception
SN  - 9781474601023
U1  - 152 
PY  - 2018///
CY  - London
PB  - Hachette
KW  - Perception
KW  - Senses and sensation
KW  - Architecture
N2  - Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery
ER  -