TY  - BOOK
AU  - Scarborough, Norman M.
AU  - Cornwall, Jeffrey R.
TI  - Essentials of entrepreneurship and small business management
SN  - 9789332559981
U1  - 658.022 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Small business--Management
KW  - New business enterprises--Management
KW  - Entrepreneurship
N1  - Table of Content
SECTION I The Challenge of Entrepreneurship

Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality

SECTION II The Entrepreneurial Journey Begins

Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6 Forms of Business Ownership and Buying an Existing Business
Chapter 7 Franchising and the Entrepreneur

SECTION III Launching the Business

Chapter 8 Building a Powerful Bootstrap Marketing Plan
Chapter 9 E-Commerce and the Entrepreneur
Chapter 10 Pricing and Credit Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow

SECTION IV Putting the Business Plan to Work: Sources of Funds

Chapter 13 Sources of Financing: Equity and Debt
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning for the Next Generation
N2  - Entrepreneurship is a fast-growing and ever-changing discipline. Of late,people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship.


In the revised eighth edition, the authors have provided plenty of practical, &ldquohands-on" tools and techniques to make new business ventures successful. Thisbook provides the tools to help teach students the right way to launch and manage a small businesswith the staying power to succeed and grow.


ER  -