Managing technology and innovation for competitive advantage
- Noida Pearson India Education Services Pvt. Ltd. 2012
- xviii, 510 p.
Table of Content PART-I TEHORETICAL FOUNDATIONS Technological Environment Process of Technology Change: Innovation Process of Technology Change: Diffusion Technology and Competition Process Innovation, Value Chains, and Organization PART-II TECHNOLOGY STRATEGY: BASICS Technology Intelligence Technology Strategy: Overview Technology Strategy: Collaborative Mode PART-III DOMAINS OF TECHNOLOGY STRATEGY Appropriation of Technology Deployment in New Products Deployment of Technology in the Value Chain PART-IV ROLE OF GENERAL MANAGEMENT Organizing for Innovation Intellectual Property Strategy Project Valuation and Financing
The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today—e.g., globalization, time compression, technology integration—and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes—T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation—are followed throughout.
V.K. Narayanan has taught at the University of Kansas since 1978. He received his Ph.D. from the University of Pittsburgh in 1979 and has taught in the areas of Strategic Planning, Organizational Design & Development, Management of Technology, Competitor Analysis, and Environmental Analysis. His publications include articles in the Journal of Applied Corporate Finance, Journal of Product Innovation. Management, Technological Forecasting and Social Change, Academy of Management Journal, and Advances in Applied Business Strategy.