Retail marketing management
- 2nd
- Noida Pearson India Education Services Pvt. Ltd. 2006
- xiii, 457 p.
Table of Content An Introduction to retailing as an activity An introduction to retail marketing Consumer behaviour and retail operations The management of service and quality in retailing The retail marketing mix and product Merchandise Management Retail pricing Retail promotion Retail logistics and distribution Methods and approaches to retail marketing planning Retail location strategies and decisions The management of a retail brand The applications of It to retail marketing Consumerism and ethics in retailing International retailing The future of retailing
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.