TY  - BOOK
AU  - Cox, Roger
AU  - Brittain, Paul 
TI  - Retailing: : an introduction
SN  - 9788131704714
U1  - 658.87 
PY  - 2007///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Retail trade--Management
KW  - Marketing
KW  - Retail trade
KW  - Merchandising
N1  - Table of Content
Retailing and the consumer
The retail industry
Retail organizations
Economics of retailing
Grand strategies
International retailing
Retail planning and strategy
Retailing research
The retailing environments
Consumer buying behaviour
Segmentation
The retail mix
Store location
Product decisions
Buying
Stock management
Pricing
Advertising
Personal selling
Sales promotion and public relations
Atmosphere and layout
Customer service decisions
Administration
General management
Financial planning
Human resources
Property and location development
Store management
Technology in retailing
Retailing and the law
The future of retailing
N2  - Provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build.



Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject
ER  -