TY  - BOOK
AU  - Sharan, Vyuptakesh
TI  - International business: : concept, environment and strategy
SN  - 9788131732519
U1  - 338.88 
PY  - 2022///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - International business enterprises
KW  - Economic history
KW  - International trade
KW  - Investments, Foreign
N1  - Table of Content
Part I: Concepts of International Business
Overview of International Business
Modes of International Business
Theories of International Trade
Theoretical Framework of Foreign Direct Investment
Balance of Payments
Part 2: International Business Environment
National Regulation of International Business
National Regulation of International Business
Regional Economic Integration
Political and Legal Environment
Economic Environment
Socio-Cultural and Ethical Environment
International Financial Environment: Exchange Rate
International Financial Markets
Part 3: Strategy of International Business
Strategy, Planning, Organization, and Control
Global Technology Management
Management of International Operations
International Market Strategy
Global Human Resource Management
International Investment and Financing Strategy
Management of Exchange Rate and Interest Rate Risk
International Taxation and Accounting
Host Country Heterogeneity and International Business Strategy
N2  - International Business by Sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice
ER  -