Frier, Sarah <br/><br/>
No filter:   how Instagram transformed business celebrity and culture 

 - London  Penguin Random House  2020 
 - xxii, 327 p. 
<br/><br/> Summary<br/>Winner of the FT & McKinsey Business Book of the Year Award 2020<br/><br/>'Deeply researched and highly entertaining.' The Times<br/>'Lively and revealing.' Economist<br/>'Clear-eyed and objective.' New York Times<br/><br/>The inside story of the how Instagram took over the world.<br/><br/>Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.<br/><br/>The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. 
<br/><br/><label>ISBN: </label>9781847942548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks<br/>Instagram (Firm)<br/>Technology--Social aspects<br/>Photography--Digital techniques<br/>Technology and civilization
<br/><br/><label>Dewey Class. No.: </label>302.30285  / FRI