TY  - BOOK
AU  - Frier, Sarah
TI  - No filter: : how Instagram transformed business celebrity and culture
SN  - 9781847942548
U1  - 302.30285 
PY  - 2020///
CY  - London
PB  - Penguin Random House
KW  - Online social networks
KW  - Instagram (Firm)
KW  - Technology--Social aspects
KW  - Photography--Digital techniques
KW  - Technology and civilization
N2  - Summary
Winner of the FT & McKinsey Business Book of the Year Award 2020

'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times

The inside story of the how Instagram took over the world.

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how
ER  -