TY  - BOOK
AU  - Bennett, Roger
TI  - International business
SN  - 9788177589238
U1  - 338.88 
PY  - 2020///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - International business enterprises
KW  - International trade
KW  - International finance
N1  - Table of Content
The Nature of International Business
The European Union
East Europe
Beyond Europe
Cultural Influences
The International Economic Environment
Competition, Privatisation and Deregulation
The International Political and Legal Environments
The Multinational Company
Direct Foreign Investment
International Technology Transfer
International Logistics and Distribution
Organisation of International Business
International Operations Management
International Financial Management
Market Entry
International Marketing
Law and Ethics of Advertising
Planning and Executing an Advertising
International Human Resources Management
Strategies for International Business
Planning and Control of International Operations
N2  - 
The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum.


International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way
ER  -