TY  - BOOK
AU  - Datta, Surja
TI  - Unlocking strategic innovation: : competitive success in a disruptive environment
SN  - 9780367322502
U1  - 658.4063 
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - Strategic planning
KW  - Business enterprises--International cooperation
KW  - Business enterprises--Technological innovations
KW  - Globalization--Economic aspects
N1  - Table of Contents
1. Introduction  2. Globalization, Digitization and Disruptive Uncertainty  3. Resources: Assets Capabilities, and Strategic Positioning  4. Recombination: The Process of Innovation  5. Reach: Going Global  6. Roots: Power of the Place  7. Creating Options: Harnessing the Power of Uncertainty  8. Bringing it All Together
N2  - This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.

An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment
ER  -