TY  - BOOK
AU  - Mowat, Jon
TI  - Video marketing: : create engaging video campaigns to drive brand growth and sales
SN  - 9781398601147
U1  - 658.872 
PY  - 2021///
CY  - London
PB  - Kogan Page Ltd.
KW  - Internet videos
KW  - Internet marketing
N2  - This book takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates
ER  -