Lal, Devyani M. <br/><br/>
Design thinking:   beyond the sticky notes 

 - New Delhi  Sage Publications India Pvt. Ltd.  2021 
 - xii, 248 p. 
<br/><br/> Design thinking may forever remain as Ideo’s original creative solution to innovation but today it has been popularly adopted by Apple, Google, Samsung and the GEs of the world as a go to mantra for business growth. While Ideo and other Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models do not always provide absolute solutions.  
<br/><br/><label>ISBN: </label>9789391370701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design<br/>Creative thinking
<br/><br/><label>Dewey Class. No.: </label>658.575201  / LAL