TY  - BOOK
AU  - Mazzarol, Tim
TI  - Entrepreneurship and innovation: : theory, practice and context
SN  - 9789811394140
U1  - 658.421 
PY  - 2020///
CY  - Switzerland
PB  - Springer
KW  - Entrepreneurship
KW  - Industrial management
N1  - Table of Contents:

Chapter 1: Entrepreneurship as a social and economic process.
Chapter 2: The Entrepreneur.
Chapter 3: The entrepreneurial process.
Chapter 4: Entrepreneurship and Innovation in Large Firms.
Chapter 5: Innovation in small firms.
Chapter 6: Adoption and diffusion of innovation.
Chapter 7: Planning, business models and strategy.
Chapter 8: Risk management in Innovation
Chapter 9: Disruptive innovations and the commercialization of technology
Chapter 10: Screening Opportunities and Assessing Markets
Chapter 11:Team building, company leadership and strategic alliances.
Chapter 12: Financing the venture.
Chapter 13: Intellectual property management.
Chapter 14: Social entrepreneurship and co-operative and mutual enterprise
N2  - About this book
This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).

As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region
ER  -