TY  - BOOK
AU  - Gupta, Karnika
AU  - Singh, Narendra
TI  - Consumption behaviour and social responsibility
SN  - 9789811530074
U1  - 658.834 
PY  - 2020///
CY  - Switzerland
PB  - Springer
KW  - Consumer behavior- Moral and ethical aspects
N2  - About this book
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. 

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike
ER  -