TY  - BOOK
AU  - Cavusgil, S. Tamer
AU  - Ghauri, Pervez N.
AU  - Liu, Leigh Anne
TI  - Doing business in emerging markets
SN  - 9781526494559
U1  - 382.6 
PY  - 2021///
CY  - London
PB  - Sage Publications Ltd.
KW  - International business enterprises
KW  - Export marketing
KW  - Negotiation in business
KW  - Developing countries
N1  - Table of content

Part One: Foundation Concepts
  Chapter 1: Emerging Markets - Setting the Stage    Chapter 2: What is an Emerging Market?    Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets 
Cases for Part One
 
  Hydrola: A French Company’s Expansion into Emerging Markets    The Brazilian Little way of Doing Business    Cilek – An Emerging Market Company Goes Global    The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives  
Part Two: Potential of Emerging Markets
  Chapter 4: What Makes Emerging Markets Attractive?    Chapter 5: Assessing Market Potential of Emerging Markets 
Cases for Part Two
 
  ATOM – An Italian Family Firm Operating in Brazil    Lenovo – The Global Challenger from an Emerging Market    Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy    Starbucks in Russia – Challenges and Opportunities in an Emerging Market  
Part Three: Managing in Emerging Markets
  Chapter 6: Managing Operations in Emerging Markets    Chapter 7: Negotiations and Conflict Management in Emerging Markets    Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets 
Cases for Part Three
 
  1MORE - A Late-Mover Headphone Maker in China    Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey    Bottled Water Industry in Uzbekistan: Multinational and Local Firms    Stora Enso – Corporate Reputation in an Emerging Market    An Expatriate Management Experience in Thailand
N2  - Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.

Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.

Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. 

This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets
ER  -