Kamineni, Rajeev <br/><br/>
Indian movie entrepreneurship:   not just song and dance 

 - New York  Routledge  2020 
 - xvii, 133 p. 
<br/><br/>Table of Contents<br/>1. Indian Movie Entrepreneurship: Opening Credits<br/><br/>2. Indian Movie Diversity: The Different Woods<br/><br/>3. Entrepreneurial Movie Producers in India<br/><br/>4. Green Lighting: Resourcing Movies in India<br/><br/>5. Managing Indian Movie Stars: Starry Tantrums, Combination Craze<br/><br/>6. Blockbusters and Bombs in the Indian Movie Business<br/><br/>7. The Future of Entrepreneurship in Indian Cinema: Closing Credits 
<br/><br/> Book Description<br/>One of the world’s most prolific creative industries, the Indian movie industry<br/><br/>has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship<br/><br/>addresses this omission.<br/><br/>For many readers, it might come as a surprise that the Indian movie industry is<br/><br/>not just Bollywood and that it has several regional clusters, which are just as vibrant,<br/><br/>with a significant output. The authors begin by outlining the contours of Indian<br/><br/>cinema and the different regional language hubs that form part of the larger picture.<br/><br/>The reader is then offered a glimpse into the actual process of making a film<br/><br/>from day zero to release day. The key players in the Indian movie ecosystem are<br/><br/>analysed, with the central role of the producer highlighted. Concluding with a look<br/><br/>into the future of the entrepreneurial process in the Indian movie industry, the<br/><br/>authors illuminate the shifting parameters of distribution and exhibition.<br/><br/>Appealing to those interested in understanding the entrepreneurial journey of<br/><br/>the Indian movie industry, the book provides a sneak peek into the business<br/><br/>landscape of India more broadly. 
<br/><br/><label>ISBN: </label>9781138393813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion Picture Industry - India<br/>Motion pictures
<br/><br/><label>Dewey Class. No.: </label>791.430954  / KAM