Competition, strategy, and innovation: the impact of trends in business and the consumer world
- New York Routledge 2022
- x, 240 p.
Table of Contents Introduction - Strategy, innovations and consumer under the influence of megatrends Rafał Śliwiński and Łukasz Puślecki Part I. Strategy and competitiveness 1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce Rafał Śliwiński 2. Towards sustainable markets and business models – new trends in building competitive position Magdalena Śliwińska 3. Digital Megatrends and the Management Barriers They Form Grzegorz Sobiecki Part II. Consumer world 4. Understanding consumer perceived value in augmented reality - implications for marketing activities Małgorzata Bartosik-Purgat and Milena Ratajczak-Mrozek 5. Consumer resistance to Internet of Things: a privacy perspective Tomasz Grzegorczyk 6. The effects of social media tools` usage in international marketing communication – corporation perspective Małgorzata Bartosik-Purgat, Michał Staszków and Michał Lemański Part III. Innovation 7. Accelerating R&D with Knowledge and New Technological Solutions – from Innovation Cooperation to Translational Innovation Łukasz Puślecki, Marek Dąbrowski, Michael Czekajlo and Mateusz Puślecki 8. Family business responsibility - allocation of profit and innovation planning Ewa Więcek-Janka and Alicja Hadryś-Nowak Conclusion - Looking Ahead 2030 Rafał Śliwiński and Łukasz Puślecki
This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry.
It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.