TY  - BOOK
AU  - Johnson, William H. A.
TI  - Managing global strategy: : developing an effective strategy in international business
SN  - 9780367462857
U1  - 658.4012 
PY  - 2021///
CY  - London
PB  - Routledge
KW  - International business enterprises--Management
KW  - Strategic planning
KW  - Diversity in the workplace--Management
KW  - Intercultural communication
N1  - Table of Contents
Part 1: Setting the Context

1. Introduction to Strategy in a Global Context

2. Techniques for analyzing the External Environment

3. Techniques for analyzing the Internal Environment

Part 2: Creating the Strategy

4. Strategic Formulation

5. Developing a Global Strategy

Part 3: Implementation Issues for the Global Strategy

6. The Important Aspect of Culture

7. Cross-Cultural Communication

8. Managing Structure

9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context

10. Managing People in the Global Context

11. Managing Foreign Market Entry

12. Managing Alliances and Acquisitions
N2  - This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:

• Internal and external environmental analyses;

• Cross-cultural communication;

• Structural considerations;

• Leadership and motivation;

• Foreign market entry, mergers, alliances and acquisitions.

Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author
ER  -