TY  - BOOK
AU  - Evers, Natasha
AU  - Cunningham, James
AU  - Hoholm, Thomas
TI  - Technology entrepreneurship: : bringing innovation to the marketplace
SN  - 9781352011173
U1  - 658.514 
PY  - 2021///
CY  - London
PB  - Macmillan Press Ltd.
KW  - Entrepreneurship
KW  - Technological innovations
N1  - Table of Contents
PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1. Policy and environmental conditions for technology entrepreneurship
2. Technology entrepreneurs and new technology ventures
3. Technology transfer from universities
PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION.
4. Innovation and diffusion of technology in products and services
5. Intellectual Property and Routes to Commercialisation
6. Business modelling: value creation in lean start-ups
PART III MARKET OPPORTUNITY AND STRATEGY
7. Market Validation and Analysis
8. The Marketing Strategy
9. The Business Plan and Pitching
PART IV GROWING AND MANAGING THE NEW VENTURE
10. Developing teams and building the organisation
11. International Entrepreneurship
12. Funding and Financing New Ventures
N2  - This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product
ER  -