TY - BOOK AU - Deiss, Ryan AU - Henneberry, Russ TI - Digital marketing For dummies SN - 9788126567010 U1 - 659.144 PY - 2021/// CY - New Delhi PB - Wiley India Pvt. Ltd. KW - Internet marketing KW - Marketing KW - Strategic planning KW - Electronic commerce--Management N2 - Description Discover how to expand the reach of your brand, acquire and monetize customers, and increase audience engagement with the proven digital marketing strategy and tactics found in this comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer. ER -