TY  - BOOK
AU  - Marr, Bernard
TI  - Big data for small business for dummies
SN  - 9788126559688
U1  - 658.4038 
PY  - 2016///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Big data
KW  - Decision making--Statistical methods
KW  - Information technology--Management
KW  - Decision making--Data processing
N2  - Description
Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies and make smarter business decisions
ER  -