TY  - BOOK
AU  - Krishnaraj, Mohan 
TI  - User expectations / experience the great balancing act
SN  - 9788126578184
U1  - 790.0135 
PY  - 2019///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Work--Psychological aspects
KW  - Leisure--Psychological aspects
N1  - Table of content
Introduction:
Why Should Design Lead Engineering?
From Ramen Noodles to the Enterprise:
Five Best Practices to Applying Design-Led Engineering
The First Step to Business Transformation:
Journeying with your User
Stocking Up Your Toolbox:
UX Techniques
Leveraging Prototyping:
To Fail Fast and Succeed Faster
In Practice:
Letting Design Lead the Way

N2  - With an aim to unravel and demystify the science and art of User Experience (UX), The Great Balancing Act is a hands-on guide to imbibe a design-led approach in today's experience economy. It uncovers common pitfalls, debunks the usual misconceptions that surround the field of UX and provides transformational insights into the core philosophies that guide user centricity. The interactive structure of the book that weaves together physical and digital interactions provides for an engaging and experiential read. Drawing on the learnings and experiences gained over two decades in the industry, The Great Balancing Act will help you get your foot in the door and make your mark in today's design-driven world
ER  -