Kerkhove, Louis-Philippe <br/><br/>
Data-driven retailing:   a nontechnical practitioners' guide 

 - Switzerland  Springer  2022 
 - xv, 257 p. 
 - Management for Professionals .
<br/><br/> About this book<br/>This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.<br/><br/>The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization. 
<br/><br/><label>ISBN: </label>9783031129612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER