TY  - BOOK
AU  - Kerkhove, Louis-Philippe
TI  - Data-driven retailing: : a nontechnical practitioners' guide
T2  - Management for Professionals
SN  - 9783031129612
U1  - 658.8 
PY  - 2022///
CY  - Switzerland
PB  - Springer
KW  - Retail trade--Management
N2  - About this book
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization
ER  -