TY  - BOOK
AU  - Parvanta, Claudia F.
AU  - Bass, Sarah Bauerle
TI  - Health communication: strategies and skills for a new era
SN  - 9781284065879
U1  - 362.1014 
PY  - 2020///
CY  - Burlington
PB  - Jones & Bartlett Learning
KW  - Health education
KW  - Communication in medicine
KW  - Communication in public health
N2  - Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.

Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness.  Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication. 

(https://www.jblearning.com/catalog/productdetails/9781284065879)
ER  -