TY  - BOOK
AU  - Schindler, Robert M.
TI  - Pricing strategies: harvesting product value
SN  - 9781526494412
U1  - 338.526 
PY  - 2023///
CY  - Los Angeles
PB  - Sage
KW  - Pricing
N1  - Table of Contents:

Pricing as an Element of the Marketing Mix  
Part I. Setting of Initial Prices
  Starting Points for Setting an Initial Price    
  Assessing Value to the Customer    
  Basic Pricing Strategies and Breakeven Analysis  

Part II. Modification of Existing Prices
  The Generalized Breakeven Formula and Its Use    
   Predicting Price-Change Response: Economic and Competitive Factors    
   Predicting Price-Change Response: Knowledge-Related Factors    
   Predicting Price-Change Response: Feeling-Related Factors    
   Empirical Measurement of Price-Change Response  

Part III. Developing a Price Structure
  Fences for Price Segmentation    
  Time as a Price-Segmentation Fence    
   Place as a Price-Segmentation Fence    
   Pricing to the Less-Informed Segment    
   Pricing of Interrelated Products  

Part IV. Flexible Pricing
  Auctions and Competitive Bidding    
  Negotiation and Participatory Pricing    
  Systematizing Pricing Decisions    
  Societal Implications of Pricing
N2  - Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.

The author demystifies the math necessary for making pricing decisions.  Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks.  He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.

Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.

Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.

(https://us.sagepub.com/en-us/nam/pricing-strategies/book265611)
ER  -