Czinkota, Michael R. <br/><br/>
Marketing management:   past, present and future 

 - 4th 
 - Switzerland  Springer  2021 
 - 880 p. 
<br/><br/> This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic  application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.<br/><br/>Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:<br/><br/>The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion.<br/>Marketing in Action: These sections ask students to apply concepts and theories to actual business situations.<br/>Web Exercises: These mini sections provide students with real world issues and suggest websites for more information.<br/>In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities. 
<br/><br/><label>ISBN: </label>9783030669157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI