Hulten, Bertil <br/><br/>
Sensory marketing:  an introduction 

 - London  Sage Publications Ltd.  2020 
 - vii, 230 p. 
<br/><br/> Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.<br/><br/>        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.<br/>        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.<br/>        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.<br/><br/>(https://us.sagepub.com/en-us/nam/sensory-marketing/book257574) 
<br/><br/><label>ISBN: </label>9781526423252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Senses and sensation<br/>Consumer behavior<br/>Consumers--Psychology
<br/><br/><label>Dewey Class. No.: </label>658.8  / HUL