Boone, Louis E. <br/><br/>
Contemporary marketing:  with MindTap 

 - 18th 
 - Delhi  Cengage  2019 
 - xix, 399 p. 
<br/><br/> Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market.<br/><br/>(https://www.cengage.co.in/book-list/print/contemporary-marketing-with-mindtap-18e-n1) 
<br/><br/><label>ISBN: </label>9789355738479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOO